Little Rock / Morrilton
Morrilton has 7,080 residents (give or take 20) (ACS 2020-2024 5-year, table B01003, https://data.census.gov/table/ACSDT5Y2024.B01003?g=160XX00US0546970, checked 2026-10-19), about 802 people per square mile.
Morrilton is about 37 miles from the Census center point for Little Rock in a straight line and covers 8.828 square miles of land (Census 2024 Gazetteer internal points and land area, https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2024_Gazetteer/, checked 2026-10-19).
Of the 2,729 occupied homes in Morrilton, 41% heat with natural gas, 0% with heating oil, 55% with electricity and 1% with propane (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=160XX00US0546970, checked 2026-10-19).
Electricity already heats 55% of Morrilton homes, ahead of gas at 41%, and a home on electric baseboard sees the biggest bill change from a heat pump because it replaces resistance heat one for one.
Morrilton has about the Conway County oil share of 1% and 9 points less electric heat than the county's 64% (ACS 2020-2024 5-year, table B25040, https://data.census.gov/table/ACSDT5Y2024.B25040?g=050XX00US05029, checked 2026-10-19).
Morrilton has 3,160 housing units, 9% built before 1940 and 60% before 1980, with 23% built in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US0546970, checked 2026-10-19).
Morrilton has 3 points more pre-1940 homes than Conway County as a whole (6%) and 3 points fewer homes built after 2000 than the county's 26% (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=050XX00US05029, checked 2026-10-19). An older stock means more insulation upgrades before the heat pump goes in.
The median Morrilton home was built in 1975 (ACS 2020-2024 5-year, table B25035, https://data.census.gov/table/ACSDT5Y2024.B25035?g=160XX00US0546970, checked 2026-10-19) and the median home has 5.8 rooms (ACS 2020-2024 5-year, table B25018, https://data.census.gov/table/ACSDT5Y2024.B25018?g=160XX00US0546970, checked 2026-10-19).
75% of Morrilton homes are single-family detached, 7% are in two- to four-unit buildings and 14% are in buildings of five or more units (ACS 2020-2024 5-year, table B25024, https://data.census.gov/table/ACSDT5Y2024.B25024?g=160XX00US0546970, checked 2026-10-19).
With 75% detached houses and 7% in small multi-family buildings, a Morrilton quote is usually one or two outdoor units with ducted or ductless heads sized room by room. With 42% of Morrilton homes rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US0546970, checked 2026-10-19), the landlord signs the quote in many of them.
42% of Morrilton homes are rented (ACS 2020-2024 5-year, table B25003, https://data.census.gov/table/ACSDT5Y2024.B25003?g=160XX00US0546970, checked 2026-10-19), so the market splits between resident-led jobs where the occupant picks the system and landlord-led jobs where they do not, and the rebate paperwork differs.
60% of Morrilton homes were built before 1980 and only 23% in 2000 or later (ACS 2020-2024 5-year, table B25034, https://data.census.gov/table/ACSDT5Y2024.B25034?g=160XX00US0546970, checked 2026-10-19), so most of the stock predates modern insulation codes; the installer's heat-loss calculation, not a square-footage rule, decides the tonnage.
No electric utility is on file for Morrilton on this door yet, so this page does not name one; the name on the bill decides which rebate path applies.
Median household income in Morrilton is $47,572 (ACS 2020-2024 5-year, table B19013, https://data.census.gov/table/ACSDT5Y2024.B19013?g=160XX00US0546970, checked 2026-10-19); many state and utility heat pump rebate programs set higher incentive tiers for income-qualifying households, so the household income on the application, not the town median, decides which level applies.
Heating design temperature: 20F. Source: ENERGY STAR Design Temperature Limit Reference Guide (2019 Edition), Conway County row, 99% heating, PDF pages 8 to 11 of 141 (Revised 11/11/2020), https://www.energystar.gov/sites/default/files/Design%20Temperature%20Limit%20Reference%20Guide%20(2019%20Ed)%20-%20ENERGY%20STAR%20Single-Family%20New%20Homes_Rev11.pdf, fetched 2026-10-19, 99%.
That 20F figure is the Conway County cold-day number a Morrilton heat pump is sized against, so ask the installer to show the system's heating output at 20F, not at the milder rating-label temperature.
Ask for the heat-loss calculation room by room; the median Morrilton home has 5.8 rooms and was built around 1975, and the count of heads and the tonnage follow the rooms and the insulation, not the square footage.
The form on this page is the follow-up for Morrilton. The public number is the number the contractor quotes from.
No local contractor is named on this door for Morrilton yet. A request from this page goes to the first licensed shop that takes the door.